Consumer Databases

All the consumer databases represented by LIST SA can be used for SMS and email marketing. Depending on the specific database, the data can be supplied to client or the database owner will manage the email or SMS transmission on clients' behalf.


This database holds 50 million individuals with ID number, full name and contact details. Standard selectors include age, race, gender, income group and area (down to suburb level)

The database has been compiled over many years and it constantly updated via credit bureaus and other accredited sources and has been audited and certified by the Direct Marketing Association of SA as a Centre of Excellence database.

This data bureau strictly adheres to current legislation and their products are designed to reduce the clients’ risk involved in their direct marketing activities.

This database owner has extensive marketing and analytical experience across all communication channels and specializes in the accumulation and enrichment of data, controlled dissemination of data and the selection of data that is aligned with clients’ requirements.

Data can be supplied to client directly or campaigns can be managed by the database bureau.

The bureau also offers a product that allows clients to enhance their existing customer database - this will enable the client to gain insights into their customer database that they might not have previously had and also to align prospects with their current clients.

Database updating services allows clients to add contact information to supplied ID numbers. The bureau has also developed an online tool that allows clients to swiftly update telephone numbers that have resulted in a wrong party contact or no contact at all. This is done on a batch basis and the client is only billed for data that has been updated. All the client needs to do is upload a file containing the customer ID numbers and the telephone numbers that need updating.

Individuals with contact details - approx 50 000 000

Individuals with Cell number - approx 15 000 000

Individuals with E-mail address - approx 2 700 000


Compiled consumer database with economically active individuals. The database bureau has a dedicated research team that updates the base on an ongoing basis.

The database is de-duped against the DMA’s Do Not Call database and nixies are removed

Selectors available include Geographic Location , Income Group, Gender, Ethnic Group, Job titles

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